Print

Blog Post Detail

BMW Named Top Luxury Brand in the U.S.

Sometimes the auto industry can be a gritty, head-to-head combat arena. 2011 was an interesting year for both BMW and Mercedes-Benz luxury brands, but BMW has officially been named "Top Luxury Brand" for the year. This might come as a shock to those of you that know Toyota's luxury brand Lexus has been on top for several years, but at Lauderdale BMW of Pembroke Pines, we had faith all along that the German automaker could grab the top spot.

To be fair, Lexus did overcome its share of hardships this past year, with a tsunami, earthquakes, and floods in its home country of Japan, the brand was apt to fall in sales. And, fall it did; Lexus sales dropped 13 percent this year. At that point, BMW began competing with Mercedes-Benz for the best-seller crown.

The race was a close one. By November 2011, only 1,600 cars separated the two companies' sales numbers. Both companies began offering incentives to try and get ahead. For example, BMW recently offered a starting lease price of $299/ month for its BMW 3-Series vehicles- an amazing price for a luxury car. BMW took the title of best-seller by three thousand units.

There's no better time to visit Lauderdale BMW, located at 14800 Sheridan St. Pembroke Pines, FL 33331, and drive away in a new BMW automobile. We still have great offers at our BMW finance center, so come browse our selection today!

Comments

No comments have been posted.

Post a Comment

Close